Starting the rebranding of your business is filled with so many emotions.
I would be lying if I didn’t admit that taking that first step made me nervous.
Yet, now that all is said and done, I have to say that it is one of the most rewarding experiences. I found the right team to help me and I’m incredibly happy with the result.
The heart of the brand changes were AS MUCH about how I served my clients as it was how my brand represents me.
When I began wedding planning, I did many day-of and month-of events. I loved seeing my couples celebrate with the people most important to them, I met many lovely people through this process.
Anyone and everyone who does day-of and month-of coordination
However, for me, I realized that I wanted to do more, create more and be a bigger part of everything that brought my couple’s dream day together. Coming into the process at the end felt incomplete.
Recognizing this change and re-direction was enough for me to commit to a complete rebrand.
Ginny and I worked together for six months. We started at the very beginning, not from where I was and how I could change things. At
I wanted to create an experience that I believed would take much of the stress out of the planning process, making the months leading up to this big day filled with great memories. I love knowing that I can give my brides freedom to enjoy their engagement while still making decisions together that will create the day they have dreamed of.
Although I was giving each client the very best I could, what I needed to know is that I was giving them the very best version of me
Through my work with Ginny, I was introduced to Pat of Fancy Girl Designs. She is beyond talented and quite frankly one of the most amazing people I could ever imagine getting to work with. I can’t thank her enough for my beautiful logo, brand and site!
We discussed everything from what I wanted to do, why I wanted to do it, how I wanted to do it and how I would do it. We looked at things I loved, both personally and professionally, color palettes that made me happy and anything else that I loved and frankly, didn’t love.
That all played a part in the beautiful pieces that Pat added to my brand. It was a treat to have someone help ME in a similar way to how I help my clients. Pat truly amazed me with her ability to create my brand beautifully – it was like watching all the puzzle pieces come together into a picture more beautiful than I could have ever imaged alone.
This process has given me a renewed confidence in what I truly want to do with my business.
Although I was hesitant and scared to make the initial investment and put trust in others to help me pull it all together, I am happy I stepped out of my comfort zone.
I barely have the words to describe this process or what these wonderful women did for me.
We accomplished so much and I will miss working with them. I will always be so grateful because they understood that I wanted and needed and I, in turn, feel that I can now communicate that to my client’s more effectively.
Making my couples comfortable, happy and relaxed as you plan the day that starts your lifetime is all I could ever hope for and I now know my brand conveys that!
I hope you’re as elated by the changes as I am!
Photos by Shelby Rae Photographs
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